Digitalization is one of the key factors that contribute to a company’s growth. It is more than the removing of newspaper and employing computers to log data – it truly is about making a new way of doing business that focuses on customer satisfaction, internal conversation, and the circulation of information. It is regarding being better, gaining awareness over enterprise spend and making decisions with exact numbers, as well as connecting your entire team to a common mission that drives worldwide growth.

It is a dynamic method that changes the ways corporations create and capture benefit in the marketplace. It may also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive situation, firms has to be constantly informed of digitalization’s influence on their BMs and the encircling business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical info were accumulated from doze interviewees working in two specific industries, vehicle and advertising. Due to the fact that equally industries are characterized by different organization models, this research design allowed for a great in-depth comparison of how digitalization impacts the inspiration of any firm’s BM.

The selection interviews revealed that in the media sector, the impact of digitalization was felt most clearly with regards to value creation and worth capture factors. This was for the most part due to the fact that the mass media industry spots strong focus on the customer channel, thus causing digitalization to have an early impact on the company’s BM.